The arts have failed; fewer people are interested in them every generation. The mere business of living, of making money, of amusing oneself, occupies more people more and more, and makes them less and less capable of the difficult art of appreciation. When they buy a picture it generally shows a long-current idea, or some conventional form that can be admired in the lax mood one admires a fine carriage or fine horses in; and when they buy a book it is so much in the manner of the picture that it is forgotten, when the moment is over, as a glass of wine is forgotten. We who care deeply about the arts find ourselves the priesthood of an almost forgotten faith, and we must, I think, if we would win the people again, take upon ourselves the method and the fervour of a priesthood. We must be half humble and half proud. We see the perfect more than others, it may be, but we must find the passions among the people. We must baptize as well as preach.
-the Poet Yeats, 1901